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When Praveen Kenneth stepped down from his leadership role at Law & Kenneth, the advertising world lost a visionary. However, the lessons from his approach to business and innovation remain relevant, especially for startups. Praveen Kenneth’s mindset, which focuses on creativity, risk-taking, and adaptability, can offer valuable insights to entrepreneurs looking to build and scale their startups. In this blog, we will explore his post-corporate journey, including his business ventures and a personal retreat that led to profound changes.
Praveen Kenneth’s Career Before the Transition
To understand Praveen Kenneth’s post-corporate journey, it’s important to recognize the work he did during his time in the corporate world. He was a visionary leader who co-founded Law & Kenneth, an advertising agency that grew rapidly under his leadership. The agency became known for its creative solutions and bold approach to advertising, earning recognition both locally and internationally. In addition, Praveen Kenneth’s leadership at Law & Kenneth was complemented by his involvement with Publicis Groupe, which acquired a controlling stake in the agency. Under his direction, Law & Kenneth became a strong player in the advertising industry.
Building a Legacy in Advertising
During his tenure, Praveen Kenneth was at the forefront of many successful campaigns that revolutionized the way brands connected with consumers. His strategic vision and understanding of the advertising market helped Law & Kenneth become a household name in the industry. His work with Publicis Groupe was a pivotal moment in his career, as it expanded the reach of Law & Kenneth globally. The integration of Saatchi & Saatchi into the mix provided the company with the tools and resources to compete at a higher level.
This period was instrumental in shaping Praveen Kenneth’s mindset about business, leadership, and innovation. But, as with many accomplished individuals, he reached a point where he sought new challenges and opportunities beyond the corporate structure he had spent so many years building.
Stepping Away from Corporate Life
In 2017, Praveen Kenneth made the bold decision to step down from his leadership position at Law & Kenneth, marking the end of an era in the advertising industry. While his departure surprised many, it also opened the door for him to explore new possibilities. After leaving Law & Kenneth, he took time to reflect on his next steps and the future path he would take.
Rather than continuing on the corporate track, Praveen Kenneth chose to pursue a more entrepreneurial approach, exploring projects that aligned with his personal values and passions. His decision was fueled by the desire to create something new, to take his experience and channel it into ventures that would have a more personal impact.
Elohim & Kenneth: A New Venture in Entrepreneurship
After exiting the corporate world, Praveen Kenneth co-founded Elohim & Kenneth, a venture that allowed him to leverage his wealth of experience while exploring new creative territories. Elohim & Kenneth is a company that focuses on innovation, design, and entrepreneurial growth. While the details of the company’s operations are not widely publicized, the venture is centered around his core belief in creativity, problem-solving, and delivering exceptional value to clients.
Exploring New Ventures with a Fresh Perspective
With Elohim & Kenneth, Praveen Kenneth moved away from traditional corporate structures and embraced the challenges of building a company from the ground up. The focus of the venture is to bring together creativity, business strategy, and a keen understanding of consumer needs. Through Elohim & Kenneth, he aims to drive innovation, fostering a business that doesn’t just focus on profit but on creating value through unique solutions.
The move from the corporate world to entrepreneurship marks a significant shift in his career. He has taken on the challenge of using his vast knowledge of business and marketing to create something entirely different, one that is more focused on personal values, sustainability, and authentic growth.
Beyond Business: Praveen Kenneth’s Impact on Society and Mentorship
Beyond his business ventures, Praveen Kenneth has also invested time in mentoring and advising young entrepreneurs. His extensive experience in the corporate world, combined with his entrepreneurial endeavors, positions him as a valuable resource for aspiring business leaders.
Guiding the Next Generation of Leaders
After leaving the corporate world, Praveen Kenneth has been known to mentor upcoming entrepreneurs, offering guidance and sharing insights about the challenges and opportunities that come with building a business. His mentorship focuses not only on the technical aspects of running a business but also on the importance of values, ethics, and creativity in leadership. His experiences, both in Law & Kenneth and as a founder of Elohim & Kenneth, give him a unique perspective on entrepreneurship, which he shares with the next generation of leaders.
By mentoring young entrepreneurs, Praveen Kenneth continues to leave an indelible mark on the business world, encouraging future leaders to innovate, take risks, and make a meaningful impact.
Praveen Kenneth’s Retreat to Bhutan: A Personal Transformation
In addition to his entrepreneurial ventures, Praveen Kenneth embarked on a remarkable journey after exiting the corporate world. In 2017, he chose to take a solo, 300-kilometer trek through Bhutan’s wild grasslands. This personal retreat was a way for Praveen Kenneth to reconnect with himself and reflect on his journey.
Accompanied only by a local guide and four mules, the trek was a profound and introspective experience. During his time in Bhutan, he stayed at the luxurious Amankora resorts in Punakha and Thimphu, where he described reconnecting with his “joyful self” in the serene surroundings. This journey was more than just a physical trek; it symbolized his quest for personal growth and a deeper connection with nature. Praveen Kenneth embraced the peaceful landscape of Bhutan as a space for reflection and rejuvenation, marking a transformative period in his life
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A Journey of Self-Discovery and Rejuvenation
The retreat to Bhutan was a significant part of Praveen Kenneth’s post-corporate journey. It allowed him to step away from the pressures of the business world and focus on his personal well-being and spirituality. This experience became an integral part of his philosophy emphasizing the importance of balance, reflection, and well-being alongside professional success.
What We Can Learn from Praveen Kenneth’s Career Shift
The shift from corporate life to entrepreneurship is a bold move that not many can make. Praveen Kenneth’s career transition offers valuable lessons for both established professionals and emerging entrepreneurs. The key takeaway from his journey is the importance of embracing change and following one’s passions. Rather than staying in a comfortable corporate position, Praveen Kenneth ventured into new areas where he could make a more direct impact and continue growing.
Adaptability and the Power of Reinvention
One of the most important lessons from Praveen Kenneth’s career is the ability to adapt and reinvent oneself. His transition from the corporate world to entrepreneurship is a testament to the fact that career paths aren’t linear, and there’s always room to grow, learn, and pivot. Startups can learn from this adaptability and take the initiative to innovate and explore new avenues, even if they seem daunting or risky at first.
Emphasizing Values and Sustainability in Business
Another important lesson is the emphasis on values and sustainability in business. Praveen Kenneth has always prioritized creativity and innovation, but his new ventures, particularly Elohim & Kenneth, highlight a commitment to more sustainable, purpose-driven business practices. For startups, embracing sustainability not only strengthens brand value but also meets the growing demand from consumers for businesses that align with their values.
Conclusion: Praveen Kenneth’s Continued Influence After Exiting the Corporate World
After exiting the corporate world, Praveen Kenneth transitioned from leading a major advertising agency to launching Elohim & Kenneth, an entrepreneurial venture that continues his legacy of creativity and innovation. His shift to entrepreneurship and mentorship highlights the importance of adaptability, personal values, and reinvention in one’s career.
Today, Praveen Kenneth continues to influence the world of business, guiding the next generation of entrepreneurs while staying true to his passion for creativity, problem-solving, and sustainable growth. His career evolution teaches startups and established professionals alike that there is always room for new opportunities, reinvention, and making a meaningful impact on the world.
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