A commercial storyboard is a simple visual plan that shows how a video ad will look, step by step. It helps teams organize ideas before shooting the actual commercial. Below are the key elements that every advertisement storyboard should include:
- Scenes/Frames:
- Each box in the advertisement storyboard shows a new scene or shot. This gives a clear idea of what will happen first, next, and last.
- Visual Sketches:
- These are rough drawings that show what each scene will look like. You don’t need to be an artist—just simple sketches to show camera angles, actions, or characters.
- Script/Dialogue:
- Under each sketch, include what the characters will say or what the voiceover will be. This helps everyone understand the message of the advertisement storyboard.
- Camera Directions:
- Mention how the camera should move—like zoom in, zoom out, or pan left/right. This helps the video team during filming.
- Timing:
- Each scene should show how long it lasts. This keeps the advertisement storyboard realistic and makes sure the ad fits the planned length (like 30 or 60 seconds).
- Sound and Music:
- Include details about background music, sound effects, or any special audio. These parts make the advertisement storyboard more complete.
A good advertisement storyboard helps the entire team—from writers to directors to clients—see the plan clearly and avoid confusion during production.
Comments