FTP (F***ThePopulation) is a Los Angeles-based streetwear brand founded by Zac Clark in 2010. Known for its rebellious ethos and provocative designs, FTP has made a significant impact on streetwear culture. Initially starting as a DIY project where Clark gave away shirts to his friends, the brand has since grown into a widely recognized name, drawing attention for its bold political and social statements.
FTP's early notoriety stemmed from its controversial graphics and messages. For instance, one of its earliest notable pieces was the Columbine T-shirt released in 2014, which gained attention but also sparked public outrage. Despite—or perhaps because of—this controversy, FTP has built a loyal following, especially among fans who resonate with its anarchist and anti-establishment attitude(
).The brand has collaborated with several notable names in streetwear, including Huf and DC Shoes, further cementing its place in the scene. FTP’s partnership with DC Shoes resulted in the release of collaborative skate sneakers, while its work with Huf, a label where Clark once interned, symbolizes FTP's rise in the streetwear world(
).FTP clothing is primarily available through limited drops on its official website, often selling out quickly due to high demand. The brand has pulled its stock from physical stores, making each drop highly anticipated by its fans. Additionally, FTP items can be found on secondary markets like Grailed and StockX(
).FTP continues to stay relevant in the streetwear space, pushing boundaries and challenging societal norms, making it a brand synonymous with countercultural expression.
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