Germany Vegan Cosmetics Market Forecast by 2033
Market Size in 2024: USD 826.20 million
Market Forecast in 2033: USD 1,635.92 million
Market Growth Rate 2025-2033: 7.07%
Germany’s vegan cosmetics segment is blooming fast. From a 2024 baseline of USD 826 million, the Germany vegan cosmetics market is projected to double to USD 1.64 billion by 2033, underpinned by ethical consumerism, strict animal-welfare rules and a surge in plant-based formulations that deliver salon-grade results.
Growth Drivers Accelerating the German Vegan Cosmetics Market
Federal Animal-Welfare Label Becomes Mandatory on Cosmetic Packs
Starting from January 2026, all cosmetic SKUs in Berlin’s Ministry of Food and Agriculture will have to display an animal-welfare seal. If products are made of animal-derived ingredients or their production required, the use of animals then they must carry a red “nicht tierschutzgeprüft” logo and on the other hand a green paw-print label for vegan certified item. According to the draft guidance released by March 2025 estimated that about 38% of current cosmetic lines would need reformulation, necessitating the need for vegan alternatives with immediate effect. Retail scan results indicate that the SKUs that bear the provisional green seal at present enjoy a price premium of 12% as well and their shelf inventory turnover is 20% higher as shown by dm-drogerie, a drug-store chain. By the use of visible labelling, it is possible to nudge general shoppers toward vegan options, thus making it possible to considerably increase the addressable audience beyond basic ethical buyers and achieving mid-single-digit volume growth over the entire decade.
Reformhaus Chain Adds 1,200 Vegan Beauty Corners, Reaching 6 Million Weekly Shoppers
In April 2025, Germany’s Reformhaus health-food network of 1,400 stores declared that it is going to allocate 25% of the selling space to vegan cosmetics that are certified and are introducing the branded “Vegan Beauty Corners” in their headquarters by mid-2026. The joint venture has done the work of signing exclusive listings with 30 domestic start-ups which include Nø Cosmetics in Berlin and PureBee in Munich for a period of three years minimum (Samantha). According to the Reformhaus data when customers buy beauty products in addition to groceries, their average bill increases by EUR 7,80, making it more profitable for stores to place vegan skincare products closer to organic produce. Thanks to approximately 6 million shoppers who visit weekly and mostly consist from women aged between 25-45 years old this expansion helps develop a brick-and-mortar network on a national level, which small vegan brands can not afford to build independently, promoting category visibility and testing offerings.
Local Botanicals such as Elderflower and Chamomile Secure Supply Chains and Cut CO₂
The German manufacturers are now using locally produced elderflower, chamomile and linden blossom in place of the previously imported raw materials. These crops use 40% less irrigation than argan or shea butter trees and take off a distance of 2,000km from the previous routes, thus cutting the transport-related CO₂ emission by 0.8 kg per finished unit. In February 2025, the agriculture ministry introduced a subsidy program of EUR 20 million that gives farmers an additional income of EUR 300 per hectare for cultivating botanicals under contract, which meet cosmetic standards, thereby ensuring traceability and price stability as well. The company’s Dr. Hauschka and Annemarie Börlind have already entered into supply contracts for three years, with growers covering a total area of 1,500 hectares, making it possible for them to put “Made with German botanicals” on the package facing side. Locally sourced ingredients appeal significantly to local consumers – as revealed by 73% respondents in a market research carried out in Germany in 2024 – at the same time preventing manufacturers from the negative effects of currency fluctuation and supply chain disruptions which contribute to steady product availability and margin protection system development.
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Germany Vegan Cosmetics Market Segmentation
Analysis by Product Type
- Skin Care
- Hair Care
- Makeup
- Others
Analysis by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Analysis by Region
- Western Germany
- Southern Germany
- Eastern Germany
- Northern Germany
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Germany Vegan Cosmetics Market News
- April 2025 – Reformhaus announced it will roll out 1,200 dedicated Vegan Beauty Corners by mid-2026, allocating 25% of shelf space to certified vegan brands.
- March 2025 – The Federal Ministry of Food published draft rules requiring an animal-welfare seal on all cosmetic packs from 2026, pushing brands toward vegan formulations.
- January 2025 – Nø Cosmetics closed a EUR 12 million Series A to expand its Berlin lab dedicated to up-cycled apple-seed oil for vegan serums.
- November 2024 – dm-drogerie reported that SKUs carrying the preliminary vegan paw-print label turn inventory 20% faster than non-certified lines.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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