Tawfeer Supermarket is celebrating the success of its famous European brand “Deroni,” exclusively distributed in the Lebanese, Middle Eastern, and Gulf markets. With a wide range of products suited for every home and every taste, Deroni has become the number one brand in central Europe for rice, pulses, and conserves. “Tawfeer’s strategy has always been to provide every client with the right to have premium products at the lowest price because everyone deserves to have a healthy meal without compromising quality,” says Mr. Rami Bitar CEO of Tawfeer Supermarkets.
Deroni’s production process starts at the origin in agricultural fields till it reaches the shelves of Tawfeer Supermarket in the form of high quality and nutritious products. The large variety of products available, which range from rice to spaghetti, pulses, canned fruits, tomato paste, and so much more, are a delicate curation of naturally delicious quality products that meet the needs of consumers.
“We have a wide range of premium products, and so many were skeptical about our ability to maintain affordable prices when delivering such quality, but we remained resilient and vigilant while setting our customer’s needs first.” Mr. Bitar has been a longtime advocate for fighting consumer exploitation.
Deroni is a brand name that has been present for more than 31 years, with products sourced from farmlands spreading over more than 3 million m2 of drip-irrigated gardens. These products are distributed to over 31 countries. “We are looking to expand our product range with Deroni in the coming years as we’ve seen incredible success in our supermarkets, with clients often choosing Deroni as their go-to brand,” says Rami Bitar.
Tawfeer’s philosophy is to provide delicious products that bring happiness and comfort to their beloved consumers.
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