Japan Athleisure Market Overview
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 23.8 Billion
Market Forecast in 2033: USD 38.1 Billion
Market Growth Rate: 5.4% (2025-2033)
According to the latest report by IMARC Group, the Japanese athleisure market size reached USD 23.8 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 38.1 billion by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2033.
Japan Athleisure Market Trends and Drivers:
The high focus on health and wellness among consumers is one of the factors responsible for the growth of the Japan athleisure market. Additionally, the market is propelling owing to the rise in fitness-conscious lifestyles and growing participation in physical activities like yoga, jogging, and gym workouts, which are encouraging the adoption of versatile and comfortable apparel. Besides this, athleisure, which blends fashion and function, appeals to consumers looking for clothing that transitions seamlessly between casual wear and exercise gear. Furthermore, the shift toward remote work and hybrid working models has led to a preference for relaxed, stylish, and multi-functional outfits, boosting demand for athleisure products and contributing to the expansion of the market.
The increasing use of sustainable and eco-friendly materials as brands respond to rising consumer awareness about environmental issues is augmenting the Japanese athleisure market. In addition to this, many companies are integrating recycled fabrics and organic fibers into their product lines to align with green initiatives. Technological advancements, such as moisture-wicking fabrics, temperature regulation, and odor control, are enhancing the functionality of athleisure wear, making it more appealing to tech-savvy consumers, thereby creating a positive outlook for market growth. Moreover, customization and personalization are also gaining traction, with brands offering tailored designs to cater to individual preferences. Apart from this, the expansion of e-commerce platforms and social media marketing has further amplified the visibility and accessibility of athleisure brands, allowing them to tap into a broader audience, which is anticipated to drive the Japanese athleisure market over the forecasted period.
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Japan Athleisure Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan Athleisure Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Type Insights:
- Mass Athleisure
- Premium Athleisure
Product Insights:
- Yoga Apparels
- Shirts
- Leggings
- Shorts
- Others
Distribution Channel Insights:
- Online
- Offline
End User Insights:
- Men
- Women
- Children
Regional Insights:
- Kanto Region
- Kansai/Kinki Region
- Central/ Chubu Region
- Kyushu-Okinawa Region
- Tohoku Region
- Chugoku Region
- Hokkaido Region
- Shikoku Region
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japanese athleisure industry.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact:
Street: 563-13 Kamien
Area: Iwata
Country: Tokyo, Japan
Postal Code: 4380111
Email: [email protected]
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