India Instant Coffee Market Overview
Market Size in 2024: USD 468.3 Million
Market Forecast in 2033: USD 771.2 Million
Market Growth Rate: 5.42% (2025-2033)
According to the latest report by IMARC Group, the India instant coffee market size was valued at USD 468.3 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 771.2 Million by 2033, exhibiting a CAGR of 5.42% from 2025-2033.
India Instant Coffee Industry Trends and Drivers:
The India instant coffee market is experiencing robust growth, largely driven by shifting consumer preferences and increasing demand for convenience. As the coffee culture continues to thrive across the country, more consumers are opting for instant coffee due to its time-saving benefits and easy preparation. The growing urbanization, especially in metropolitan areas, is fostering the rise of instant coffee as a preferred beverage among busy professionals and younger generations. These consumers are increasingly seeking out quick, affordable, and high-quality coffee options that align with their fast-paced lifestyles. The expansion of café culture in major cities is also playing a significant role in promoting instant coffee consumption, as it encourages coffee lovers to experiment with different types of coffee products, including ready-to-drink and instant options. Additionally, the increasing availability of premium instant coffee products is catering to a broader range of preferences, thereby elevating the market's appeal.
Another key factor driving the growth of the India instant coffee market is the widespread availability of a variety of packaging formats. The introduction of single-serve sachets, convenient bottle packaging, and eco-friendly packaging options is making instant coffee more accessible to consumers. These convenient and portable formats cater to the needs of modern, on-the-go consumers who seek coffee products that can be easily carried and consumed at their convenience. Furthermore, brands are increasingly focusing on sustainable packaging solutions in response to growing environmental concerns, further boosting the appeal of instant coffee. This shift towards sustainable practices is not only helping to reduce environmental impact but also appealing to eco-conscious consumers who are making more informed purchasing decisions.
The market is also benefiting from the diversification of coffee types and distribution channels. As consumer tastes become more sophisticated, there is a noticeable shift toward specialty instant coffee blends, such as organic, gourmet, and flavored variants. These premium offerings are appealing to a wider audience who desires more than just traditional instant coffee. In terms of distribution, e-commerce platforms are playing a crucial role in expanding market reach, particularly among younger, tech-savvy consumers. Online shopping is becoming the go-to option for purchasing instant coffee, as it provides consumers with easy access to a wider selection of brands and flavors. The combination of diverse coffee types, enhanced packaging options, and growing distribution channels is significantly contributing to the overall growth and evolution of the India instant coffee market, ensuring its continued success in the coming years.
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India Instant Coffee Industry Segmentation:
The report has segmented the market into the following categories:
Analysis by Packaging:
- Jar
- Pouch
- Sachet
- Others
Analysis by Coffee Type:
- Spray Dried
- Freeze Dried
Analysis by Distribution Channel:
- Business-To-Business
- Supermarkets and Hypermarkets
- Independent Retailers
- Departmental Stores
- Online
- Others
Regional Analysis:
- North India
- East India
- West and Central India
- South India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Latest News and Developments:
- In February 2025, Nestlé revealed its plans to introduce Starbucks Ready-to-Drink (RTD) coffee in India's retail market, further expanding its premium coffee offerings. This move aims to tap into the growing demand for convenient, high-quality coffee beverages, strengthening Nestlé's presence in India's evolving coffee segment.
- In January 2025, Third Wave Coffee opened its 125th cafe in Chennai, marking a significant expansion in India's premium coffee segment. This growth reflects increasing consumer demand for specialty coffee experiences and strengthens the brand's presence in the competitive market.
- In January 2025, CCL Products, India's largest instant coffee exporter, urged the government to implement measures in the upcoming Union Budget to enhance domestic coffee consumption. The company emphasized the need for supportive policies to stimulate growth in the local market.
- In August 2024, GRM Overseas, India's third-largest rice exporter, acquired a 44% stake in Swmabhan Commerce, the parent company of instant coffee brand Rage Coffee. This strategic move marks GRM's entry into modern consumer brands and aims to diversify its portfolio beyond traditional commodities.
- In January 2024, Continental Coffee partnered with Platinum Outdoor for a 3D anamorphic campaign, highlighting Continental Xtra’s "Xtra strong" flavor. This innovative marketing boosts brand visibility, attracts coffee lovers, and drives demand for premium instant coffee in India's growing urban market.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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