Maharaja Drinks, established in 2023 by Ipe Jacob and his son Adam Jacob, is a London-based company aiming to introduce premium Indian spirits to the UK and European markets. The brand currently offers a portfolio of Indian whiskies, rums, and vodkas sourced from independent distilleries across India.
Speaking to Eastern Eye, Adam Jacob explained that the business was born out of a recognition of the limited presence of Indian premium spirits abroad. "We noticed a significant gap," he said. "There were very few authentic Indian products available on international shelves, especially at the premium end of the market."
In the early stages, both Adam and Ipe Jacob travelled extensively across India, meeting producers, exploring plantations, and visiting distilleries. According to Adam, their aim was to establish direct relationships with suppliers and personally assess production quality. "Authenticity and craftsmanship are our priorities. We want to represent the rich traditions behind each product," he said.
The launch of Maharaja Drinks coincides with growing international interest in Indian spirits. Data from IWSR Drinks Market Analysis shows that Indian whisky exports rose by 18% in 2023, with the UK, Australia and parts of Europe emerging as key destinations (IWSR 2024). While Indian brands like Amrut and Rampur have led this trend, newer players like Maharaja Drinks aim to carve out space by offering a broader range beyond whisky.
However, Maharaja Drinks remains a small player. The company has not released any official sales figures or market share data. Adam Jacob stated that they are currently building distribution partnerships and focusing on "organic, sustainable growth" rather than rapid expansion.
According to a 2024 Euromonitor International report, the global premium spirits market is expected to grow at a compound annual growth rate (CAGR) of 5.2% over the next five years, with younger consumers driving Read More…..
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