Indonesia Esports Market size was valued at USD 11.75 Mn. in 2024 and the total Indonesia Esports revenue is expected to grow at a CAGR of 5.87% from 2025 to 2032, reaching nearly USD 18.54 Mn. in 2032.
Market Estimation & Definition
Esports—competitively organized video gaming where professional teams clash in leagues, tournaments, and events—is revealing its commercial potential in Indonesia. The market stood at USD 11.75 million in 2024 and is projected to accelerate to USD 18.54 million by 2032, at a CAGR of 5.87%.
Revenue streams are driven by:
- Sponsorship & Advertising, from brand-backers and event promoters.
- Media rights, merchandise, and ticketing, which add further depth to the ecosystem.
Demographics, platforms, and game genres form part of the wider segmentation, reflecting the multifaceted nature of the esports economy.
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Market Growth Drivers & Opportunity
Several powerful growth drivers underpin Indonesia’s esports expansion:
- High Gamer Penetration: Nearly 79% of Indonesians identify as gamers, with mobile gaming dominating. Top titles include PUBG Mobile, Free Fire, and Mobile Legends, which command both participation and spectator attention.
- Mass Awareness & Engagement: A staggering 96% of Indonesians are familiar with esports; more than half actively follow the competitive scene. Daily gaming sessions typically last 30–60 minutes, while mobile game downloads have surged by 26% in recent years.
- Brand Investment & Sponsorship: Brands from FMCG, electronics, e-commerce, and travel sectors are actively leveraging esports to engage Millennials and Gen Z. Notable collaborations between e-commerce platforms and esports teams exemplify this momentum.
- Infrastructure Expansion: Development of gaming arenas, improved internet infrastructure, and professionalized leagues are laying a strong foundation for long-term growth.
Opportunity: With a young, mobile-first population, Indonesia is primed for continued investment in esports—particularly in sponsorships, localized leagues, media monetization, and hosting of international tournaments.
Segmentation Analysis
Key highlights of the Indonesia esports market segmentation include:
- Sponsorship & Advertising: A major revenue source, enabling brands to connect with fans during live events, streams, and competitions.
- Demographics: In 2023, the male segment accounted for roughly 60% of market share and is forecast to grow at a 5.90% CAGR through the forecast period.
- Platform & Genre: Mobile remains the dominant platform, with Battle Royale (PUBG Mobile, Free Fire) and MOBA (Mobile Legends) being the most popular genres among both players and viewers.
Other dimensions such as age, income level, and regional preferences further refine the audience profile, although mobile dominance remains the central trend.
For a more in-depth understanding, please refer to the following link: https://www.stellarmr.com/report/Indonesia-Esports-Market/1702
Country-Level Analysis: United States & Germany
Comparisons with other leading esports markets highlight Indonesia’s trajectory:
- United States: Sponsorship revenues alone are forecast to reach USD 730.4 million in 2024, with advertising contributing another USD 300.2 million. The U.S. esports industry is highly structured, benefiting from extensive media coverage, franchised leagues, and strong integration with mainstream sports culture.
- Germany: Germany’s esports market demonstrates maturity, with a robust regulatory framework, active fan engagement, and established competitive teams. Its ecosystem serves as a blueprint for how infrastructure and institutional support can accelerate long-term growth.
Relative to these global leaders, Indonesia is at an earlier stage but benefits from rapid adoption, cultural enthusiasm, and mobile-first gaming habits. This suggests ample headroom for growth as the country scales up its esports infrastructure.
Commutator Analysis (Competitive Landscape)
The competitive landscape in Indonesia is shaped by dynamic esports organizations and leagues:
- EVOS Esports: Founded in 2016, EVOS competes across multiple titles—Mobile Legends, Free Fire, Apex Legends, Call of Duty: Warzone, and CrossFire. It has established strong domestic and regional recognition, while managing a wide roster of gaming influencers.
- ONIC Esports: Established in 2018, ONIC has emerged as a powerhouse in Mobile Legends and Free Fire, as well as other competitive games. The team enjoys a devoted fanbase and has earned consistent achievements in tournaments.
- RRQ (Rex Regum Qeon): One of the most prominent names in Indonesian esports, RRQ fields teams in Mobile Legends, PUBG Mobile, Free Fire, and Valorant. With multiple championship titles and robust fan engagement, RRQ stands at the forefront of the national esports stage.
- MPL Indonesia (Mobile Legends: Bang Bang Professional League): As a franchised league, MPL Indonesia has set professional benchmarks for the country’s esports scene. It draws large audiences, attracts sponsors, and serves as a pipeline for talent development.
These players collectively define the competitive landscape—driving professional standards, fostering league innovation, and amplifying fan engagement. Their prominence underscores Indonesia’s rapid evolution from grassroots gaming communities to a professionalized, revenue-generating ecosystem.
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Press Release Conclusion
Indonesia’s esports market is set on a compelling growth trajectory, climbing from USD 11.75 million in 2024 to USD 18.54 million by 2032, at a CAGR of 5.87%. Fueled by a youthful, mobile-first population and rising brand investment, the industry is poised for monetization across sponsorship, streaming rights, merchandising, and large-scale tournaments.
While Indonesia remains smaller in absolute revenue terms compared to esports giants like the United States and Germany, its strong gamer penetration and digital-first culture provide fertile ground for rapid scaling.
Organizations such as EVOS, ONIC, and RRQ, supported by institutional leagues like MPL Indonesia, are paving the way toward international recognition. Expanding infrastructure, diversifying monetization models, and tapping into tier-2 and tier-3 cities will be pivotal in unlocking the next wave of growth.
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