Digital marketing

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. It encompasses a wide range of strategies, including search engine optimization (SEO), social media marketing, email campaigns, content creation, and online advertising. Unlike traditional marketing, digital marketing allows for real-time data tracking, targeted audience segmentation, and personalized messaging, making it a cost-effective and measurable approach. As more consumers rely on the internet for information and shopping, digital marketing has become essential for businesses looking to build brand awareness, engage customers, and drive sales in an increasingly competitive online landscape.