IMARC Group, a leading market research company, has recently released a report titled “Activewear Market Size, Share, Trends and Forecast by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region, 2025-2033”. The study provides a detailed analysis of the industry, including the global activewear market trends, share, size, and industry growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global activewear market size was valued at USD 414.17 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 672.03 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.
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Activewear Market Trends in 2025
The activewear market is set to witness remarkable growth as consumer preferences evolve towards fitness and wellness. By 2025, the demand for activewear will be significantly influenced by the increasing focus on health, with more individuals incorporating physical activities into their daily routines. This trend will be bolstered by the rise of fitness communities and social media influencers who promote active lifestyles, encouraging consumers to seek stylish and functional activewear. Brands will respond by offering versatile collections that cater to various activities, from high-intensity workouts to casual wear.
Furthermore, technological advancements in fabric and design will enhance the performance and comfort of activewear, making it more appealing to consumers. The expansion of e-commerce will also play a crucial role, as more shoppers turn to online platforms for their activewear needs. This shift will provide brands with opportunities to engage directly with consumers, offering personalized shopping experiences and exclusive products. Overall, the activewear market will evolve into a dynamic sector that prioritizes health, innovation, and consumer engagement, making it a key player in the broader fashi
on industry.
Market Dynamics of Activewear Market Trends & Demand
Shift Towards Health and Wellness
The activewear market is experiencing a significant shift towards health and wellness, driven by changing consumer lifestyles and increased awareness of fitness benefits. As more people prioritize their physical and mental well-being, the demand for activewear is expected to surge. By 2025, this trend will be further amplified by the growing popularity of fitness activities such as yoga, pilates, and outdoor sports, prompting consumers to invest in high-quality, stylish, and functional activewear. Brands are responding to this demand by creating versatile pieces that can transition seamlessly from workout sessions to casual outings, appealing to consumers who value both performance and aesthetics.
Additionally, the rise of fitness influencers and social media platforms is fueling interest in activewear, as individuals seek to emulate the healthy lifestyles showcased online. This cultural shift towards prioritizing health and fitness will drive sustained growth in the activewear market, encouraging brands to innovate and expand their product offerings to meet evolving consumer preferences.
Technological Innovations in Fabric and Design
Technological advancements in fabric and design are revolutionizing the activewear market, enhancing performance and comfort for consumers. By 2025, we can expect to see significant innovations in materials that offer moisture-wicking properties, breathability, and durability, catering to the demands of various physical activities. Brands are increasingly investing in research and development to create fabrics that not only enhance athletic performance but also provide eco-friendly options, appealing to environmentally conscious consumers. The integration of smart textiles, which can monitor biometric data or adjust to temperature changes, is also on the rise, adding a high-tech dimension to activewear.
Furthermore, advancements in design techniques, such as 3D printing, allow for customized fits and styles, enabling brands to cater to individual preferences. As technology continues to evolve, the activewear market will benefit from enhanced product offerings that prioritize functionality, sustainability, and consumer engagement, driving further demand and market growth.
Rise of E-commerce and Direct-to-Consumer Sales
The rise of e-commerce and direct-to-consumer (DTC) sales channels is reshaping the activewear market, providing brands with new opportunities to reach consumers. By 2025, online shopping is expected to dominate the retail landscape, with more consumers opting for the convenience of purchasing activewear from the comfort of their homes. This shift is prompting brands to invest heavily in their online presence, enhancing user experience through personalized recommendations, virtual fitting rooms, and seamless checkout processes. DTC models allow brands to build stronger relationships with consumers, offering exclusive products and tailored marketing strategies that resonate with their target audience.
Additionally, social media platforms are becoming vital channels for brand promotion and engagement, enabling companies to showcase their activewear collections and connect with fitness enthusiasts directly. As e-commerce continues to grow, the activewear market will see increased competition among brands striving to capture consumer attention and loyalty, ultimately leading to innovation and diversification in product offerings.
Activewear Market Report Segmentation:
Analysis by Product Type:
· Top Activewear
· Bottom Activewear
· Innerwear
· Swimwear
· Outerwear
Top activewear includes sports bras, tank tops, t-shirts, and sweatshirts specifically designed for exercise. This category caters to various fitness activities by offering apparel that combines comfort, breathability, and style.
Analysis by Material Type:
· Nylon
· Polyester
· Cotton
· Neoprene
· Polypropylene
· Spandex
Polyester dominates the market due to its outstanding durability, resistance to shrinking and stretching, and quick-drying properties, making it a preferred choice for athletic wear. Its moisture-wicking ability, along with its lightweight and breathable nature, enhances comfort and performance for athletes and fitness enthusiasts.
Analysis by Pricing:
· Economy
· Premium
The economy segment targets budget-conscious consumers who seek affordability without compromising on essential features. This category offers cost-effective yet durable activewear with basic moisture-wicking, breathability, and comfort, ensuring practicality for everyday use.
Analysis by Age Group:
· 1 – 15 Years
· 16 – 30 Years
· 31 – 44 Years
· 45 – 64 Years
· More than 65 Years
The 1–15 years segment focuses on children and young teenagers, offering apparel and footwear designed for sports, physical activities, and general play. Key factors in this market include durability, comfort, safety, and easy maintenance, considering children's active lifestyles and frequent wear-and-tear.
Analysis by Distribution Channel:
· Online Stores
· Offline Stores
Offline stores hold the largest market share, driven by their ability to offer personalized shopping experiences and immediate product availability. This category includes brick-and-mortar retailers, sportswear chains, department stores, and discount stores, all of which play a crucial role in customer engagement.
Analysis by End User:
· Men
· Women
· Kids
Women represent the largest consumer group, driven by a growing focus on fitness and overall well-being. The increasing participation of women in activities such as yoga, running, and gym workouts is fueling demand for high-quality, performance-driven activewear.
Regional Analysis:
· North America
· Asia Pacific
· Europe
· Latin America
· Middle East and Africa
North America leads the market, supported by a strong fitness culture and high consumer spending on sports and athleisure apparel. The region’s emphasis on health and wellness has resulted in greater participation in activities like gym workouts, running, and yoga, thereby increasing the demand for premium activewear.
Competitive Landscape with Key Players:
The competitive landscape of the activewear market size has been studied in the report with the detailed profiles of the key players operating in the market.
Some of These Key Players Include:
· Adidas AG
· ASICS Corporation
· Columbia Sportswear Company
· DICK's Sporting Goods Inc.
· Forever 21
· Gap Inc.
· Nike Inc.
· Puma SE
· PVH Corp.
· Skechers USA Inc.
· The North Face (VF Corporation)
· Under Armour Inc.
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Key Highlights of the Report:
· Market Performance (2018-2023)
· Market Outlook (2024-2032)
· Market Trends
· Market Drivers and Success Factors
· Impact of COVID-19
· Value Chain Analysis
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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