In the early stages, businesses often rely heavily on ads to boost brand awareness, making advertising one of their biggest expenses. In fact, 46% of top e-commerce sites spend around $1,000 monthly on ads to build online visibility. Yet, it's often unclear if these efforts actually drive sales. That's where ROAS Return on Ad Spend comes in. It helps businesses measure the effectiveness of their advertising. In this blog, we’ll explore how to calculate ROAS using different formulas and benchmarks. Read our blog to know more .
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