A Complete Guide on Media Mix Modeling (MMM) | Top 5 Elements

Marketing is all about making your brand known and driving results through smart promotion. With so many platforms available today, from traditional media to digital ads, choosing the right mix can be challenging. That’s why media mix modeling is so important. Introduced by Neil H. Borden in 1949, it’s a powerful, data-driven method that helps businesses measure the impact of each marketing channel and allocate their budget where it matters most. Read our blog to know more .