Why You Need an Animated SaaS Video Agency to Explain and Sell Your Software

In today’s fast-paced digital world, attention spans are shorter, competition is higher, and SaaS products are often complex. If you're in the SaaS business, you know how hard it can be to explain your solution clearly and quickly to your audience. That’s where an animated SaaS video agency becomes your most valuable marketing partner.

From explainer videos and product demos to customer onboarding and feature updates, video is the go-to format for SaaS brands that want to stand out, educate, and convert.

In this guide, we’ll walk you through:

• What an animated SaaS video agency does
• Why animated videos are perfect for SaaS
• What types of videos you should consider
• What to look for in a quality agency
• Estimated pricing and ROI

What Is an Animated SaaS Video Agency?

An animated SaaS video agency is a creative studio or marketing firm that specializes in producing animated video content specifically for software-as-a-service companies. These agencies combine technical understanding, creative storytelling, and animation expertise to help SaaS brands:

• Simplify complex features
• Highlight value propositions
• Increase user engagement
• Improve conversions and retention

Instead of offering generic video content, these agencies tailor their services to the specific pain points, funnels, and messaging required by SaaS companies.

Why Animation Works So Well for SaaS Products

SaaS solutions often involve abstract concepts, digital tools, integrations, or workflow automation. That’s hard to demonstrate with traditional live-action footage. Here’s why animation is ideal:

Simplifies Complexity

Through motion graphics and illustrations, animated videos make it easy to visualize your software's benefits—even for non-technical audiences.

Customizable Branding

Animation can reflect your exact brand colors, typography, icon style, and personality—unlike stock footage or actors.

Works Across Platforms

Animated videos perform well on websites, social media, in emails, on mobile, and at trade shows—anywhere your SaaS brand is active.

Voice + Visual = High Retention

Studies show people retain 95% of a message when it's delivered through video compared to only 10% when reading text.

Key Video Types an Animated SaaS Video Agency Can Create

1. Explainer Videos

Short, animated videos that break down your product’s core offering and show exactly how it solves user problems.

2. Product Demos

Visually walk users through your UI, features, and workflows—without overwhelming them.

3. Onboarding Videos

Reduce churn by helping new users get started faster and easier with your software.

4. Feature Release Videos

Announce and explain new features clearly so users actually use them.

5. Customer Testimonial Videos

Animated or hybrid videos that bring real user success stories to life.

6. Investor/Stakeholder Videos

Need to pitch your SaaS idea to investors or partners? An animated pitch video can tell your story in minutes.

What to Look For in a Quality Animated SaaS Video Agency

Not all video agencies understand SaaS. You want a team that has experience explaining software products, understands customer journeys, and can tailor content to technical and non-technical audiences alike.

Here’s a quick checklist:

CriteriaWhat to Look For

SaaS ExperienceProven track record with SaaS clients

Strategic ScriptingAbility to simplify complex topics into clear messaging

Custom AnimationNo templates—bespoke visuals matching your brand

Professional VoiceoverHuman voiceovers that fit your brand tone

Clear Production ProcessStep-by-step workflow: brief, script, storyboard, review

Client ReviewsTestimonials, case studies, and referrals

How Much Do Animated SaaS Videos Cost?

Prices vary depending on length, complexity, animation style, and agency expertise. Here's a ballpark range:

Video LengthBudget TierPrice Range (USD)30–60 secondsFreelance Level$500 – $2,000Mid-Tier Agency$2,500 – $6,000Premium Agency$6,000 – $15,000+90–120 secondsFreelance Level$1,000 – $3,000Mid-Tier Agency$5,000 – $8,000Premium Agency$8,000 – $20,000+

Tip: A high-quality explainer video can boost your homepage conversion rate by 30–80%, making it one of the best ROI-driven marketing assets you can invest in.

Real-World Success: Animated Video + SaaS = Growth

Let’s look at what happens when SaaS companies use animated videos strategically:

• Dropbox grew from 0 to millions of users largely thanks to its original explainer video.
• Slack used a series of product videos to reduce onboarding time and improve user engagement.
• Intercom increased feature adoption through short animated feature demos embedded in-app.

Whether you're trying to drive sign-ups, free trial conversions, or feature adoption, video plays a direct role in achieving your KPIs.

Top Animated SaaS Video Agencies in 2025

If you’re looking to outsource, here are some highly rated agencies known for their work in SaaS:

1. Yum Yum Videos

• Specialties: Explainers, onboarding, 2D animation
• Clients: Walmart, DocuSign, Vodafone
• Strength: Clear messaging, strong storytelling

2. Demoduck

• Specialties: SaaS and B2B marketing videos
• Clients: Zendesk, Dropbox, Northwestern
• Strength: Creative, witty, and educational tone

3. Explainify

• Specialties: Short explainer videos for SaaS brands
• Clients: Bosch, Cisco, GE
• Strength: Script-first approach

4. MotionCue

• Specialties: SaaS product explainers, UI-focused animation
• Clients: HubSpot, Klevu, NYC.gov
• Strength: Clean animations and SaaS-focused workflow

5. Switch Video

• Specialties: Technical software explanations
• Clients: HP, IBM, LinkedIn
• Strength: Deep B2B understanding

How the Process Works (Typically)

1. Creative Brief & Discovery
2. Understand your product, goals, and audience.
3. Scriptwriting
4. Draft a compelling, conversion-focused script.
5. Storyboarding
6. Visual breakdown of how each scene will appear.
7. Voiceover & Animation
8. Voice recording + custom animation in your style.
9. Revisions & Final Delivery
10. Edits based on your feedback + delivery of final files.

Turnaround time can vary from 2 to 6 weeks, depending on length and agency workload.

Final Thoughts

Hiring a professional animated SaaS video agency isn’t just about getting a nice video—it’s about solving real business problems. Whether it’s lowering churn, increasing sign-ups, or helping your sales team close faster, the right video content helps explain your value in a way that text, screenshots, or emails simply can’t.

So if you’re ready to stand out in the crowded SaaS landscape, consider adding a powerful animated video to your toolkit.