Nearly 4.5 Billion people around the world use social media applications for their day to day professional and personal activities. Whether it is about searching for a job or texting school friends, social media apps remain the foremost consideration.
Being nearly a $200 Billion industry, social media app development brings ample opportunities for entrepreneurs. However, before moving into an industry to plan a business one must have an overview of it and know the trends. So, here is the overview of social media app development and current trends in the industry.
Social Media Applications- The overview
A social media application ensures the creation and sharing of information in multiple forms. These forms can be video, text, images and other formats;. Using social media applications humans enhance their network either in a professional or personal way.
Some of the popular social media apps include Facebook, Twitter, Snapchat, Instagram, YouTube, Tumblr and LinkedIn. Even the communications apps like messenger and WhatsApp are a form of social media apps where users are able to communicate with others with ease.
Furthermore, the development of social media platforms has been a long process.
- 1991: Tim Berners-Lee invented the world wide web delivering a kickstart to networked communications. It led to the formation of communities where people could chat with other users. Later these platforms evolved with the invention of Web 2.0.
- Mid 1990's: Classmate.com was a popular platform marking the introduction of social media applications. According to CBS News, "Six Degrees is widely considered to be the very first social networking site.”
- The 2000's: Later popular social media platforms emerged with applications like Facebook, Youtube and Twitter. And the rest is history.
Social media app development Trends
With the overview, it is essential to understand the current market requirements in the social media industry. Here are the top social media app development trends being followed by the best social media app developers.
Online selling
90% of accounts on Instagram follow a business profile. And, so many of the users prefer to purchase products from Instagram making it one of the leading social media eCommerce giants. If you are looking for Social Media app development services to build your social media application, it is important to consider online selling integration. It will not only boost your revenue and growth but also keep you in the trend.
Short videos
Keep your content features small. People are now heavily shifting from text based content to videos. And not the large youtube videos, people prefer short videos under 1 minute or even 30 seconds. Tik tok, Instagram, youtube shorts, and Facebook reels, all the major social media app giants have integrated short video-sharing features in their applications because it is a trend.
Personalized suggestions
Apply advanced algorithms in your application. Artificial intelligence and machine learning let you unlock a wider dimension of delivering accurate suggestions to users. And, when the content is accurate they are more likely to engage with it.
Gamification in apps
One of the popular examples of social media gamification is Snapchat. Users send a snap daily to keep building their Snapchat streak. And, this hooks the users to the application for a long time. Hence do not forget to explore gamification in your application.
Ending words
Social media apps have evolved in recent years. Since the early 2000’s the applications have explored a bunch of features making it easy for the users to stay connected with others. With the social media app development trends mentioned above you can easily target the modern audience. Also choose the right Social Networking mobile application development company to build a leading application.
Read More: Top 4 Social Media Apps For Influencer Marketing In 2023
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