EDITED and AlixPartners Deliver Retail Intelligence for Market Shifts

EDITED and AlixPartners have teamed up to provide retail intelligence for market shifts, supplying retailers with combined real-time data and consumer sentiment insights designed to navigate volatile market conditions confidently.

This collaboration pairs EDITED’s large-scale retail platform covering product pricing, assortment, and merchandising with AlixPartners’ Consumer Sentiment Index (CSI). Together they deliver a holistic view of changing consumer behaviour, pricing trends and product strategy for apparel and higher-velocity retail segments.

Key Components of the Partnership

• Real-time market-data integration: EDITED contributes daily competitive data across thousands of SKU’s and global retailers, giving visibility into pricing moves and assortments.
• Sentiment analytics: AlixPartners’ data from over 9,000 U.S. consumers is merged with market signals to highlight where retailers may be losing ground or where tactical opportunities lie.
• Joint industry report: The firms published “Resetting the Playbook: How Apparel Retailers Can Win on Price in 2025,” offering strategic guidance for margin protection and growth amid market disruption.
• Live webinar event: To extend the insights, the partnership will host an interactive session titled “What the Data Reveals About Assortment, Pricing and Growth,” aiming to bring these analytics to a broader retail audience.

Why It Matters for Retailers

• Greater agility amid volatility: With disruption in retail from inflation pressures to supply-chain disruption having connected market signals and consumer sentiment allows retailers to move faster, rather than react slowly.
• Holistic decision-making: Many retailers struggle with siloed insights (e.g., pricing separate from assortment separate from sentiment). This partnership aims to break those silos and support decisions that span business functions.
• Tactical advantage in pricing: Given margin pressure in apparel and related sectors, the alignment of competitive data and consumer mood helps retailers stay ahead of discounting races and positioning missteps.
• Strategic insight beyond dashboards: It’s not just about seeing data, it's about interpreting what customers are expecting today and aligning product, price and marketing decisions accordingly.

Considerations for Implementation

• Retailers should evaluate how their internal data systems (pricing, SKU-level performance, inventory) integrate with external market data and sentiment feeds. Successful deployment will often require clean data pipelines and governance.
• Moving from insight to action will require cost, speed and change-management focus. Even with strong analytics, teams must update their operational processes (buying, merchandising, pricing) to act on what they see.
• Measurement matters: Retailers should set baseline metrics (price-elasticity movement, SKU-turn, sell-through, margin lift) and track them post-deployment to assess the true value of combining market signals and sentiment.
• Continuous review: Market shifts are fast and ongoing. Retailers using this combined approach will need to recalibrate their models and assumptions at least quarterly (if not monthly) to stay relevant.

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