AnyClip Debuts Vertical+ to Turn Vertical Video into a Revenue Engine for Publishers

AnyClip today launched Vertical+, an AI-powered vertical video platform aimed at helping publishers, broadcasters, and sports networks bring social-first, mobile-native video experiences directly to their owned channels. The solution combines content conversion, recommendation intelligence, and monetization tools to convert vertical video into a sustainable revenue stream.

According to Gil Becker, President & CEO of AnyClip, Vertical+ blends “AI-driven content conversion with premium monetization tools once limited to social media giants,” enabling publishers to deliver swipeable, social-style video experiences on their own platforms.

Key Capabilities & Architecture

1. Vertical Conversion & Social Experience

Vertical+ takes existing horizontal content and uses proprietary AI to convert it into compelling vertical formats. It also enables publishers to import short-form video assets from platforms like TikTok, Instagram Reels, and YouTube Shorts. Viewers can scroll or swipe through content just like on social platforms.

2. Engagement & Recommendation Engine

The platform supports engagement features such as likes, shares, comments, and uses AI-powered recommendation algorithms to surface additional relevant content to users boosting session length and retention.

3. Built-in Monetization Tools

Vertical+ allows publishers to place interstitial ads between reels at premium CPMs, use branded content overlays, and tap into programmatic advertising or display integrations. It connects to AnyClip’s Branded Content Marketplace to monetize videos in more ways.

4. Publisher Integration & Customization

Publishers such as Graham Media Group are adopting Vertical+ to modernize local news storytelling, rolling out scrollable vertical channels on desktops and swipeable playlists on mobile. The AI tools remain in-house, ensuring control over content, branding, and monetization strategy.

Michael Newmann, Director of Transformation at Graham Media Group, said:

“Vertical+ gives us the vertical video experience audiences expect from social media while keeping them within our ecosystem.”

Strategic Implications & Market Significance

• Publishers Regain Video Control
• Instead of relying solely on social platforms to host vertical video content, publishers can now host similar experiences directly reducing dependency and recouping ad revenue.
• New Revenue Layers from Vertical Formats
• Vertical+ opens up monetization channels that were once reserved for social giants: swipeable ad experiences, branded overlays, and premium placement within video flows.
• Audience Retention within Owned Platforms
• By offering the vertical, social-style experience within their own domains, publishers can keep users engaged without losing them to third-party video platforms.
• AI as a Differentiator in Media
• Vertical+ reinforces the trend that media companies investing in AI video transformation are better positioned to compete in the evolving digital content economy.

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