Nicotine pouches have emerged as a modern, discreet, and harm-reducing alternative to smoking in the UAE. With new regulations taking effect in mid-2025, products like WYLD, NOX, RADLER, and BOMBA are now legally available through trusted vendors like HNPillow. Here's your full guide to understanding what they are, how to use them, and why Dubai residents are embracing them.

1. What Are Nicotine Pouches?
Nicotine pouches are small, white sachets that contain nicotine, flavoring, and plant-based fibers. Designed for placement under the upper lip, they release nicotine gradually through oral absorption—replacing the need for vaping, smoking, or chewing tobacco. They’re smoke-free, tobacco-free, odorless, and leave no residue or spit—perfectly discreet for everyday use.

2. Legal Status in the UAE (Effective July 29, 2025)
Cabinet-approved resolution: The UAE will allow the sale of tobacco-free nicotine pouches starting July 29, 2025, as part of a public health and harm-reduction initiative

Age and nicotine limits: Sales are restricted to adults 18+, with a nicotine cap of 16.6 mg per

Packaging rules: Products require ECAS certification, bilingual labels, health warnings, and tamper-proof packaging
Usage restrictions: Discreet use allowed, but public consumption and youth targeting are prohibited
3. Why the UAE Encourages Nicotine Pouches
Harm reduction: Since there's no combustion, smokers avoid inhaling tar, carcinogens, and +7

Smoking cessation support: Medical voices believe pouches may support quitting, offering similar effectiveness to gum or patches with 50–

Discreet lifestyle fit: Ops in offices, flights, or public spaces, users can maintain nicotine intake without disruption or stigma.

4. What HNPillow Offers in Dubai & UAE
HNPillow stocks a range of nicotine pouches from globally recognized brands:

WYLD, NOX, RADLER, BOMBA—tobacco-free, diverse in flavor and strength
Convenient Features: Seamless online ordering, fast delivery, and transparent cost breakdown for UAE compliance—duties, excise, and VAT all included

Import Support: Guides managing duty (100%), excise (100%), VAT (5%), and annual 2-order limit

5. Comparing Nicotine Pouches: Brands & Strengths
HNPillow's selection includes options tailored to user preferences:

Brand Profile
WYLD Smooth flavor, comfortable pouch feel
hnpillow.com
NOX Bold, intense nicotine delivery
RADLER Mild options for newcomers (3–10 mg); mint/fruit flavors
BOMBA Strongest punch for experienced users

Other brands like VELO and ZYN may enter the market following legalization

6. How to Use Nicotine Pouches
Slip one pouch under the upper lip.

Let it sit 20–60 minutes—feel a subtle nicotine release.

Dispose in trash—no chewing, spit, or mess.

7. Health Benefits & Precautions
Benefits vs. smoking:

No smoke inhalation, no odor, no teeth staining

Risks & cautions:

Nicotine is addictive and may raise heart rate or blood pressure .

Possible gum irritation or oral dryness with prolonged use.

Long-term safety still under observation; not yet a certified quitting aid
8. Regulatory Insight & Market Outlook
GSTHR confirmation: Usage, online purchase, and sales are legal, but must abide by legal standards—age, labeling, nicotine cap, and public-use restrictions

GCC milestone: First Gulf nation to formally regulate tobacco-free pouches, aligning with international harm reduction trends

Future expansion: Expect broader retail availability in outlets, pharmacies, and specialized vape shops post-July launch.

9. Tips for UAE Users
Always carry valid ID (age check).

Start with lower strengths (~3–6 mg); increase gradually.

Track your import orders—max two per year.

Check for ECAS certification before buying.

Use privately, in compliance with local laws.

Refer to doctors if using nicotine alongside health conditions.

10. Summary
July 29, 2025: UAE legalizes tobacco-free nicotine pouches with strict regulation
HNPillow offers premium, legal, and compliant products delivered throughout the UAE
Nicotine pouches serve as a discreet, harm-reduction device—cleaner than smoking, but still nicotine products requiring sensible use.