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Marcus had always dreamed of owning a barbershop.
Not just any shop—one with real conversations, classic cuts, and a place where customers walked out feeling new.
So he opened Edge & Fade in a busy Los Angeles neighborhood. The shop looked perfect:
- Vintage chairs
- Black-and-gold signage
- Smell of beard oil and aftershave in the air
Everyone who walked in loved it.
But that was the problem…
Not enough people walked in.
Every evening Marcus counted his receipts and wondered how a shop this good could stay so quiet while newer barbers on the same street stayed packed.
One afternoon, a customer sat down and said:
“I almost missed this place. Google sent me to three other barbers before I found you. Have you tried working on your local SEO?”
Marcus raised an eyebrow.
“I know how to fade a beard. I don’t know how to fight the internet.”
That night, curiosity got the better of him.
He searched barber shop near me.
His heart dropped.
His shop didn’t show up.
Not even in the local map listings.
That’s when he realized:
It wasn’t that customers weren’t looking.
It was that Google wasn’t showing him to them.
Marcus reached out to an agency experienced in local SEO Los Angeles, hoping they could help.
They optimized his website, improved his business listings, fixed local citations, and helped him rank in the map pack for nearby searches.
Within weeks:
- Local searches started showing Edge & Fade
- People who lived five blocks away finally discovered him
- Appointments started filling
- Marcus hired two additional barbers just to keep up
He didn’t change his service.
He just finally showed up where customers were already searching.
If your business is like Marcus’s—amazing offering, loyal customers, but not enough visibility—then the problem might not be what you do…
It might be that people can’t find you online.
That’s exactly what ClapCreative helps with.
As experts in local SEO Los Angeles, we make sure your business shows up on Google, maps, and local search results—right where real customers are looking.
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