Marketing Teams Achieve 342% ROI with Jasper, Finds Forrester Study

A new Forrester Total Economic Impact (TEI) study reveals that marketing teams achieve 342% ROI with Jasper, with enterprises reporting around $2.2 million in annual time savings by using Jasper’s AI-powered content tools. This independent research highlights how Jasper helps companies speed up content creation, maintain brand consistency, and lower costs.

Key Findings from the Forrester Study

Forrester commissioned the study by surveying marketers from multiple organizations already using Jasper. The composite organization used in the analysis represents a global enterprise with about 300 Jasper users, producing over 31,000 content pieces per year.

Some of the critical outcomes include:

• 342% ROI over three years.
• $2.2 million in annual time savings, attributed to automating repetitive writing tasks and reducing manual bottlenecks.
• Less than six months for teams to begin seeing positive returns after implementing Jasper.

How Jasper Enables These Outcomes

The study points out several features and capabilities that drive these results:

• Brand consistency and reduced rework: Jasper’s context layer (Jasper IQ) helps ensure content aligns with brand voice, reducing the number of version revisions by about 50%.
• Volume at scale: The composite organization generated more than 31,000 content pieces annually, many of which had been outsourced before switching to Jasper. This shift also saved approximately $1.1 million in outsourcing costs.
• Faster content production times: Tasks like blog post creation went from six weeks to just two days in many cases with Jasper’s workflow tools and automation.

Implications for Marketing Teams

These findings aren’t just numbers they point to bigger shifts in how marketing operations are run:

• Marketing teams can redirect time formerly spent on drafting and editing toward strategy, creative ideation, and higher-value tasks.
• Enterprises with tight budgets can achieve meaningful efficiency without compromising quality.
• A fast payback period (under six months) makes Jasper a strong consideration for businesses evaluating AI tools based on ROI and impact.

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