Google is been a major contender when it comes to Search Engine Optimization. The SEO tools by Google are a very important medium through which you can improve the efficiency of your SEO approaches to a greater extent. Besides this, as these tools are by Google, it also improves the effectiveness and speed of your SEO measures to the next level. Digital Marketing training institutes in Ahmedabad like Digital Describe Ahmedabad are known to provide an in depth knowledge about these tools and how to use them to get an optimal result.
Here is a brief insight about the top 5 free tools by Google that will help in improving your performance as SEO expert and aids in yielding a positive results in SEO.
Top 5 Free SEO tools by Google:
Page Speed Insight:
The Page Speed Insight also known as PSI is a very effective tool if you are looking to get an in depth idea about the Core Web Vitals (CWV) of a website and looking for a stable ranking. Institute for digital marketing classes in Navrangpura Ahmedabad, Gujarat like Digital Describe Ahmedabad are very indicative to carry out the research using the PSI tool on regular basis. It uses the controlled test results from lab data and combine it with the field data based on the genuine user experience based on the browsing on the Chrome browser. It helps in improving the chances of better optimization of your website. Although the data presented by PSI is just a simple representation of complex metrics meant for evaluation purpose.
Also, the mobile optimization through PSI requires a special attention as it may vary from that done for desktop or laptop devices. On an average, the experts at Digital Describe Ahmedabad, the best digital marketing training institute in Ahmedabad says that the score of mobile optimization compared to desktop based optimization process may vary up to 20 to 30 points.
Lighthouse
The Google Lighthouse is almost an all in one tool that helps the SEO experts to perform a well-structured and detailed SEO audit for your website. It is quick and provides in depth idea about the practices and measures which will help in offering a good ranking for your website. It can be accessed using Google Developer Tools and can be used as a chrome extension while working. You can access it in Chrome by pressing F12 key while working in Windows and by pressing Command+Option+C while working on a Mac device. As per the experts at best digital marketing institute in Ahmedabad, Digital Describe Ahmedabad, Lighthouse covers 5 core aspects of auditing: best SEO practices, accessibility of the site, progressive web apps, site performance and overall SEO. It helps in telling the insightful measures which are important for ranking of your website.
It is important because it helps in identifying and managing the mobile based SEO measures to a greater level. It helps in identifying the meta tags and crawling restrictions so that they can be easily removed for better results. Although the results may be inconsistent in nature, trainers at digital marketing training institute in Ahmedabad like Digital Describe Ahmedabad say that they are sufficient to provide a better idea about the technical SEO elements like Canonical tags, Anchor text, meta title and description with mobile device configuration for better results.
Google Trends
It is a very strong and inevitable tool if you are a SEO expert and want to optimize your website for most trending keywords in SERP. It now also offers AI based trend detection which helps in optimizing your website content in a better way. Other than the trend monitoring, it also helps in validate the ideas for content resources, track patterns for strategic planning, identify the geographical variations in Local SEO, & compare brand performance. The trainers and experts at digital marketing classes in Navrangpura Ahmedabad, Digital Describe Ahmedabad has quoted that Google Trends is known to offer a great deal of latest data about the change in interests and providing the accurate data that can be used for strategic implementation.
It can also be said that Google Trends shows the depth and extent of the user search preference on Google and helps the SEO experts to get an on surface idea about the search volume for a particular topic or keyword.
Google Search Console
Known as the “Backend assistance of your online business”, the Google Search Console or GSC is the all-inclusive data mining and representation tool which offers the in depth analysis of your website or online business. Trainers and experts at digital marketing course training institute in Navrangpura Ahmedabad, like Digital Describe Ahmedabad says that GSC provides the important data which is necessary for the proper optimization of your website. It can also be said that keyword researching is very easy with the help of GSC. Other than this, it also monitors the sitemaps and indexing of webpages from your website. Many initial users and SEO experts may find the interface to be quite complicated but it is very essential to identify the measures that are needed to be addressed for proper ranking.
You can also integrate GSC with other Google tools to get an optimal research and can improve the overall optimization & ranking of your website through the page level analysis.
Safe Browsing Test
The Safe Browsing Test is a very important tool as it helps in encouraging safe browsing and online presence of your website as well as the research by the users. It plays a very significant role in checking malwares, Ransomwares & phishing which may cause the loss of important data. Institutes for digital marketing course training in Navrangpura Ahmedabad like Digital Describe Ahmedabad indicates that SEO experts must perform a good audit of their client’s site through Safe Browsing Test to checking any malware or attack attempt on the website. It helps the SEO experts to stay active and vigilant to prevent any sort of data loss and malware attack on their website. The Safe Browsing Test will remove any sort of content or webpage from your site that it finds malicious, helping a smooth running of the website.
Other than this, the tool also supports safe browsing by keeping the check on the traffic received on the website through various channels. In Addition to this, the experts at Digital Describe Ahmedabad, the best digital marketing course training institute in Navrangpura, Ahmedabad says that it provides the genuine content with security warnings from the GSC.
Conclusion
Using this all the 5 tools offered by Google, the SEO experts can easily optimize their website to rank better in search engines. Utilizing these tools will not only improve the ranking but also help in setting the optimization practices. Other than this, the trainers at digital marketing training institute in Ahmedabad like Digital Describe Ahmedabad says that using this tools will help in setting up of the strategic practices which will help in maintaining not only the optimization practices but also help in improving the security measures and implementing the practices which will improve the ranking of your online businesses and websites.
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