Driving Customer Acquisition and Reactivation for Leading DTH Providers

In a rapidly evolving Direct-to-Home (DTH) industry, leading providers like Tata Sky, Airtel TV, and Dish TV faced challenges in acquiring new subscribers and re-engaging dormant users. To address these issues, they partnered with Okay Call Centre, leveraging their expertise in BPO solutions to enhance customer acquisition and reactivation strategies.

The Challenge

The DTH market in India is highly competitive, with numerous players vying for market share. The key challenges included:

• Low engagement with inactive users
• Intense competition leading to market saturation
• The need for scalable customer acquisition strategies across diverse regions
• Requirement for personalized follow-ups to drive reactivations

The Solution

Okay Call Centre implemented a comprehensive strategy to tackle these challenges:

Targeted Customer Outreach

A specialized team was deployed to reach out to prospective customers and target inactive users based on data-driven insights.

Persistent Follow-ups

A structured follow-up process was established to maintain continuous interaction with inactive users, offering customized incentives and reminders for service recharges.

Multichannel Engagement

Utilizing call center outsourcing infrastructure, engagement was carried out through calls, SMS, and emails, delivering customized communication in several regional languages.

Feedback-Driven Strategy

Real-time feedback was gathered to understand user concerns, refine messaging, and promptly address issues, ensuring a seamless reactivation experience.

Results Achieved

The campaign yielded impressive results for Tata Sky, Airtel TV, and Dish TV:

• Substantial Increase in Customer Base: A significant number of new DTH customers were acquired across India, enhancing market share and fortifying positions in competitive areas.
• Growth in Reactivations: A notable boost in reactivation levels was recorded, with organic recharge rates increasing through rigorous follow-ups, customized communication, and special offers.

Conclusion

Okay Call Centre's strategic approach to BPO solutions played a pivotal role in the successful acquisition and reactivation of subscribers for leading DTH providers. Their expertise not only boosted customer acquisition but also enhanced customer retention and satisfaction.

For more details, read our real case study: Driving Customer Acquisition and Reactivation for Leading DTH Providers.