In today’s digital marketplace, businesses are constantly seeking faster and more convenient ways to connect with customers. One of the most effective solutions is the WhatsApp catalog — a feature within WhatsApp Business that allows businesses to display products and services directly in the chat interface. Whether you call it WhatsApp catalog or WhatsApp catalogue, this feature is transforming how brands sell and interact with customers.
In this blog, we’ll explain everything about the WhatsApp business catalog, its benefits, setup process, and how it can help your business grow.
What is a WhatsApp Catalog?
A WhatsApp catalog (or WhatsApp catalogue) is an online showcase of your products or services within the WhatsApp Business App. Instead of sending multiple images and details manually to customers, you can create a catalog that displays all your offerings in one place.
Each product in the catalog on WhatsApp can include:
- Product name
- Price
- Description
- Product code
- Website link (if applicable)
- Product images
This catalog acts like a digital storefront, enabling customers to browse your items, ask questions, and even place orders — all within WhatsApp.
Register here for more details: https://accounts.webmaxy.co/whatsapp-commerce/register
Benefits of Using WhatsApp Business Catalog
- Professional Product Presentation
- With a WhatsApp business catalog, your products appear neatly organized, giving customers a smooth browsing experience similar to an e-commerce store.
- Easy Product Sharing
- Businesses can share individual catalog items directly in chat messages. It’s perfect for quick promotions or personalized product recommendations.
- 24/7 Availability
- Your WhatsApp catalog is available to customers anytime, even when you’re offline. This ensures they can explore your products whenever they want.
- Builds Trust and Engagement
- A professional catalog on WhatsApp increases customer confidence. People prefer buying from businesses that have clear product details and visuals.
- Increases Sales Conversion
- When customers can view product information instantly and chat for clarification, it reduces hesitation and drives faster buying decisions.
How to Create a WhatsApp Catalog
Setting up a WhatsApp catalog is simple and can be done in a few steps using the WhatsApp Business App.
Step 1: Download WhatsApp Business App
If you’re still using the regular WhatsApp app, switch to the WhatsApp Business App (available on both Android and iOS).
Step 2: Go to ‘Catalog’ in Settings
Open the app → Tap on the three dots (menu) → Go to Business Tools → Select Catalog.
Step 3: Add Products or Services
Click on Add New Item and upload product images. Add all necessary details such as name, price, description, and product link.
Step 4: Save and Publish
Once done, click Save. Your products will appear in your WhatsApp Business catalog, visible to customers when they visit your business profile.
Register here for more details: https://accounts.webmaxy.co/whatsapp-commerce/register
How to Share Your WhatsApp Catalog
After creating your catalog, you can share it easily:
- Open a chat with your customer
- Tap the attachment icon → Select Catalog
- Choose a product or service and send
Alternatively, you can share a catalog link through your website, email, or social media to drive more traffic to your WhatsApp profile.
Tips for an Effective WhatsApp Business Catalog
- Use High-Quality Images
- Clear, attractive product photos create a strong first impression and increase purchase interest.
- Keep Product Information Clear
- Include detailed descriptions, accurate prices, and necessary specifications.
- Organize Products by Category
- Group similar products to make browsing easier for customers.
- Regularly Update Your Catalog
- Add new products, remove outdated ones, and ensure all details remain accurate.
- Leverage Catalog Links in Marketing
- Include your catalog on WhatsApp link in social media bios, ads, and email campaigns for wider reach.
Why Every Business Should Use a WhatsApp Catalogue
With over 2 billion active users, WhatsApp has become a global communication channel. The WhatsApp catalogue feature turns it into a sales tool that helps small and medium-sized businesses reach customers more effectively.
For example, local retailers, restaurants, beauty salons, and clothing stores use the WhatsApp business catalog to display products and take direct orders without needing a full website.
Moreover, customers appreciate the simplicity — they can explore, chat, and buy in just a few taps.
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Integrating WhatsApp Catalog with WebMaxy
If you want to take your WhatsApp catalog experience to the next level, WebMaxy provides powerful tools to automate and enhance customer interactions.
With WebMaxy WhatsApp Marketing Suite, you can:
- Send product updates and promotions automatically
- Manage catalog inquiries from a unified dashboard
- Use analytics to track engagement and sales performance
- Automate messages based on catalog interactions
This integration helps you convert your WhatsApp into a complete marketing and sales platform.
Conclusion
A WhatsApp catalog (or WhatsApp catalogue) is more than just a feature — it’s a digital storefront that allows businesses to reach customers directly and sell faster. By setting up a WhatsApp business catalog, you make your products easily accessible, improve customer engagement, and drive more sales with minimal effort.
In today’s competitive world, convenience wins. And with a well-structured catalog on WhatsApp, your business can be just one tap away from success.
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