Market Overview:
The alternative data market is experiencing rapid growth, driven by rising demand for unstructured data, expansion into new industries, and regulatory scrutiny increasing. According to IMARC Group’s latest research publication, Alternative Data Market Report by Data Type (Mobile Application Usage, Credit and Debit Card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, and Others), End Use Industry (Transportation and Logistics, BFSI, Retail and ECommerce, Energy and Utilities, IT and Telecommunications, Media and Entertainment, and Others), and Region 2025-2033. The global alternative data market size reached USD 8,889.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,81,103.5 Million by 2033, exhibiting a growth rate (CAGR) of 35.18% during 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
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Our report includes:
- Market Dynamics
- Market Trends And Market Outlook
- Competitive Analysis
- Industry Segmentation
- Strategic Recommendations
Factors Affecting the Growth of the Alternative Data Industry:
- Rising Demand for Unstructured Data:
The unstructured data space of the alternative data market is witnessing a growing demand for unstructured data including satellite imagery (from imagery data) and sentiment analysis (from social media data), and audio transcript data. Customers are looking for gradients and deeper insights from unstructured data than from traditional data, and are even willing to pay for tools that will analyze and derive meaning making sense out of a complicated unstructured data environment. Companies in finance, logistics, and even retail that utilize unstructured data for richer, more nuanced and real time insights on alternative data will have distinct competitive advantages.
- Expansion into New Industries:
Alternative data was first used as a hedge fund tool and has now begun to migrate across other industries such as healthcare, energy, and agriculture. These industries find data sets related to sensor measures from the Internet of Things, different forms of weather, etc., helpful to improve business practices and develop insights. The diffusion of alternative data shows its breadth of use as it enables organizations to identify how and where they can use the information to improves decisions across several use cases.
- Regulatory Scrutiny Increasing:
As alternative data continues to gain traction, regulators are focusing keenly on privacy, sourcing, and ethical issues associated with alternative data. With the shifts in the compliance landscape, there is greater scrutiny on firms to consider their policies regarding data acquisition and usage. This shift is changing the way these data firms and data buyers operate which is fostering a culture that propels responsible innovation, and maintains the trust of the insights derived from data.
We explore the factors propelling the alternative data market growth, including technological advancements, consumer behaviors, and regulatory changes.
Leading Companies Operating in the Global Alternative Data Industry:
- 1010Data Inc. (Advance Communication Corp.)
- Advan Research Corporation
- Dataminr Inc.
- Eagle Alpha
- M Science
- Nasdaq Inc.
- Preqin
- RavenPack
- The Earnest Research Company
- Thinknum Inc.
Alternative Data Market Report Segmentation:
By Data Type:
- Mobile Application Usage
- Credit and Debit Card Transactions
- Email Receipts
- Geo-location (Foot Traffic) Records
- Satellite and Weather Data
- Social and Sentiment Data
- Web Scraped Data
- Web Traffic
- Others
Credit and debit card transactions hold the biggest market share attributed to their ability to provide real-time insights into user spending behavior.
By End Use Industry:
- Transportation and Logistics
- BFSI
- Retail and ECommerce
- Energy and Utilities
- IT and Telecommunications
- Media and Entertainment
- Others
BFSI represents the largest segment, as these sectors heavily rely on alternative data for investment decisions, risk assessment, and user insights.
Regional Insights:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
North America dominates the market owing to its advanced financial sector, high technological adoption rates, and the presence of key players in the alternative data industry.
Research Methodology:
The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.
Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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